Experience UK is the UK’s leading not-for-profit trade body dedicated to supporting and promoting the thriving British experience economy. We represent a diverse network of companies that design, create, deliver, and operate world-class visitor attractions and immersive experiences—everything from theme parks and museums to cultural destinations, live events, retail experiences, and beyond. Our members are the creative and technical minds behind some of the most iconic and engaging destinations around the globe.

Through strategic partnerships with government, including the Department for Business and Trade, and a robust programme of trade missions, events, and advocacy, we work tirelessly to raise the profile of the UK’s experience sector and help our members grow their presence internationally. We exist to champion British innovation, foster meaningful connections, and ensure the UK remains at the forefront of experience-led transformation.

A key part of this mission is the Experience on Main Street Conference – one of our flagship annual events, now in its third year. Previously hosted in Leicester and King’s Cross, London, the conference has grown into a vital forum for those reimagining and reshaping the future of place. Taking place this year in Manchester, the event brings together a diverse and influential audience including central government, city and local authorities, developers, planners, architects, retail estate owners, cultural and business districts, experience designers, leisure operators, and more.

Across two packed days, attendees hear from a diverse range of expert speakers covering forward-thinking topics designed to provoke thought, inspire innovation, and engage audiences with ideas and solutions that transform space and place. From high streets and shopping malls to downtowns and lifestyle destinations, the conference showcases how experience-led thinking is revitalising environments and reconnecting communities.

Supported by the UK Government, leading trade associations, and major organisations, Experience on Main Street offers an unmatched platform for industry leadership, creative exchange, and critical dialogue around regeneration, investment, and the evolving role of experience in placemaking. It’s more than a conference – it’s where ideas take shape, collaborations begin, and the future of our shared spaces is imagined.